Working towards a greener future at the NHS.

Current carbon reduction measures really don’t mean much without a commitment to action, and action is what Hull University Teaching hospitals wanted to voice. They approached me to aid with branding of their roadmap and commitments to becoming net zero by 2030. The brand was assembled through the use of natural tones of green, striking typography and an organic illustrative style to complement the narrative. The outcomes were a booklet for engagement, roadmap to zero 30, illustrated inspirational quotes/statistics, social media posts, brand guidelines and a tool kit of illustrations for internal designers to use.