client:
East Yorkshhire
Focus:
Graphic design
scope:
Branding, Print, digital
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Identity for a remarkable region

A campaign to grab the attention of public sector professionals to focus on what East Yorkshire offers.

An identity that captures the regions’ unique mix of culture, diverse landscapes and people. The graphical structure of the logo references the geological outline of the region and this is the back bone of the visual creative. It runs throughout all visual aspects of the campaign supporting the creative copy, messages and dynamically frames the content to showcase the regions charm.

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